If you’re reading this, you know how important SEO can be for your business. But maybe you’re not quite where you want to be.
The good news is, it’s not too late to turn your ship around and generate the traffic you deserve!
Ready to get started? Keep reading to learn about the SEO trends that your business needs to pay attention to!
1. Written Content Still Matters
One of the biggest mistakes a brand can take is falling for the fallacy that blogging is dead. On the contrary, Tech Jury reports that blogging can increase your traffic by up to 434%, further noting that 77% of web users still read blogs.
That means that, yes, you’ll still need to come up with a viable written content strategy.
However, you can rethink how you’ll execute said strategy. For instance, varying the length of your blog posts is a good way to prevent burnout, as is adding quality guest posts to your site to provide fresh perspectives and grow your linking strategy.
2. Optimize for Voice Search
While written content should remain a staple of your SEO strategy, using SEO means taking advantage of all available tools. While voice search might not be the first thing you think about when you hear the term SEO, rest assured that it’s taking the world by storm.
According to Google, 20% of searches in its app now come from voice.
As such, brands have to be careful about how they optimize their copy. Phrasing search terms in questions is a great example.
A voice search user looking for pizza would phrase the term like ‘What’s the best pizza near San Francisco?’ instead of ‘pizza near me’.
3. AI Drives Content Creation
Artificial intelligence (AI) is the newest and most exciting SEO tool for businesses looking to quickly and efficiently generate content.
While AI isn’t as sophisticated as anything you’d find in your favorite sci-fi novel, it can help in some pretty fantastic ways.
Topic generation, for example, is something that many businesses rely on AI for. A well-written crawler can scan the web and provide effective, query-driven topics based on what users are already searching for.
Even though AI is still in its infancy, there are already some impressive ways that AI can write your content for you, further saving your business time.
4. Keep it Visual
We’ve spent a lot of time talking about the importance of SEO from a written perspective, but it’s important to know that visual content remains king.
Now is the time to jump into video marketing!
Research indicates that 72% of consumers prefer to learn about a company and its products through video content. Uploading to YouTube and social media can take your company into the stratosphere.
The same goes for optimizing your images. Incorporating visuals into your blogs makes your posts easier to read, and by tagging adding keywords into your image tags, you’ll give yourself a nice SEO boost.
The SEO Trends Fueling Growth in 2022
In summary, the latest SEO trends are all about putting the customer first. Think about how your audience interacts with your content and their favorite search engines, and you can’t go wrong.
For more tips on growing your business in the digital age, make sure to check out the rest of our blog content!