Digital marketing is an integral part of any successful company’s overall marketing strategy. Your online marketing is key to making your company more visible to a much wider audience, more so if yours is a competitive niche like dentistry. When implemented correctly, your digital marketing helps you grow your business and ultimately fosters more conversions and sales.
When it comes to improving your digital marketing, there are some techniques that can help you take leaps and bounds. Keep these strategies in mind to give your online presence a boost and get you the right attention from prospective clients.
1. Find your target audience
Knowing your intended audience is one of the most integral elements of successful online marketing. You need to know who you’re marketing to before you can sell them on what you have to offer. Once you have an idea of what clients are most likely to need your services, you can start implementing relevant keywords to attract their attention and make them aware you’re there to help.
One rule of thumb for digital marketing is aiming deep rather than wide. Most businesses tend to get better results when focusing on a particular niche audience rather than casting the net wide. Those targeted prospects are the ones most likely to need your services. If they’re looking for IT support around Ontario, you can offer them your managed IT services in Toronto — they are more likely to convert into paying customers.
Another guideline is to focus on local clients, more so if you have a brick-and-mortar store. Clients in your immediate area are most likely to need your services, so it pays to focus on grabbing their attention. Add local qualifiers to your keywords to narrow your business’ focus to the local area and help you appear on relevant search results. The more specific you can make your keywords (including districts or street names, to name a few examples), the better your results.
2. Invest in SEO
SEO is the process of optimizing your site to rank higher on relevant search results. It’s all about directing more traffic to your site from your targeted audience. To give one example, take ‘storage rental in North York.’ The keywords offer an idea of what you offer (storage rental) while also stating your location (North York). Those elements enable you to appear on related search results focusing on the Vancouver area, presumably the audience you were aiming for in the first place.
SEO is an effective tool for your marketing. Most users tend to view only the first page of results, so a marketing technique that improves your search rankings is invaluable for getting the right attention. It’s also a cost-effective approach, with a noticeable ROI relative to what you invest. Finally, SEO is a long-term strategy. Any improvements you make typically last for years, allowing you to attract plenty of customers in that timespan.
3. Optimize your web pages
One element of your SEO strategy is optimizing individual web pages for better performance. SEO is all about creating a positive experience for your visitors, and part of that is optimizing your site for their convenience. One good example is mobile-friendliness. More and more users tend to use mobile devices to search for goods and services. In this case, it pays to optimize your site for mobile devices with responsive design so your pages easily fit on various screen sizes.
Another area where you can optimize your pages is in loading speeds. The sooner your pages load, the sooner your users get to view your content. Users prefer to get their content right away, so the quicker you give it to them the more content they are. Creating a positive experience may not sound like much, but it’s integral to making a favourable impression on your audience and converting them into customers. You can audit your website using Aqueous Digital
4. Create valuable content
‘Content is king’ is a common adage in digital performance marketing agency, but it’s an accurate reflection of how important content is to your online visibility. Releasing quality content (in the form of how-to guides, simple dos and don’ts, or helpful tips) for your viewers is one more way to be useful above and beyond your regular services. Content also contributes to creating that positive experience by giving visitors useful information that could help out in their day-to-day lives.
As a rule of thumb, it’s a good idea to release content regularly. Google looks favourably on sites that publish material frequently. It’s a sign that you’re dedicated to strengthening your online presence. Sharing your expertise like this also builds trust with your audience. When it comes to snagging repeat customers, it’s crucial to keep yourself at the front of their minds when they need your services. Quality content that users find useful is a great way to make a good impression on viewers and keep your business in the forefront when it counts. After creating valuable content, you can utilize best free press release sites for better promotion and branding of your products or services.
5. Branch out into video creation
When it comes to your content, written media isn’t the only approach available to you. Videos are a powerful and versatile medium that offers intriguing ideas for connecting with your target audience. On the one hand, you can create video guides to give viewers some hands-on tips for dealing with simple problems. On the other hand, you can also produce video tours and employee introductions to give viewers a more personal look at the business.
Videos are also a way to share what you know with your audience in a short timeframe. You can condense a great amount of detail into a short video, allowing your viewers to get to the meat right away. Think of it as another way of offering convenience to your viewers, and adding to that positive experience that goes with visiting your site.
6. Have a visible presence on social media
It’s very likely that your viewers also spend a fair amount of time on social media sites. Using social media yourself is a great way to connect with that section of your audience and share some of your content. Platforms like Facebook and Twitter allow you to advertise your content where those in your circle can see and share it. This way, you can expand your visibility to unexpected audiences who may need your services in the future.
You can also advertise new releases of your content and share it on your platforms. Link back to the relevant pages to enable interested viewers to check out your content, and give the rest of your site a look while they’re at it.
Strengthening your online visibility can have major effects on the success of your business, but it pays to have some strategies that can make the work easier. Working with professionals like an SEO agency in Toronto is a great way to give your digital marketing a significant boost, but keep these insights in mind to give yourself a good head start as you improve.