Strategizing an effective content marketing plan for a nonprofit entails a lot. One thing that affects your content marketing strategy is the web design you adopt for your nonprofit. Your website’s design impacts the audience’s perception of your brand compared to others.
As a nonprofit, poor or no web design at all can be costly to your content marketing plans. You risk losing a lot of potential stakeholders if your web design isn’t pleasing enough. Well, this article will take an in-depth look at some ways web design will help your content marketing strategy succeed.
Let’s get into it.
1. Building Brand Awareness
One vital thing every nonprofit should focus on is getting its name out there. Telling your brand’s story in the best way possible can help you market it and attract massive support. You cannot do this effectively if you do not design a great website for your nonprofit.
There are a few web design elements that you must include in your nonprofit website. For instance, small highlights like fonts matter a lot when it comes to digital marketing for nonprofits. Your content marketing strategy will need beautiful fonts across all written website content to succeed.
2. Helping You Repurpose Content
As mentioned earlier, content is a key tool for nonprofit marketing. It would be best to always have something for your audience to keep your brand’s name ringing in their minds. But then, creating fresh content regularly can be a daunting task making many nonprofit marketers think about repurposing existing content.
Thankfully there are design tools to help marketers repurpose the same content in different formats. For instance, you can summarize the findings of a white paper into a blog, record a podcast on its content or develop an online course on it. You can post all these content types on the same website.
3. Defining Buyer Personas
Nonprofits, like businesses, need to craft detailed buyer personas for the audiences they want to target. It is worth noting that your nonprofit marketing strategy becomes more effective with targeted content. You will easily reach your content marketing goals if you market to the right audience.
Knowing your audience is a basic step in marketing for nonprofits. Take your time to identify your audience and even segment it into groups. This will help you develop your ideal customer profile and make it easy to establish an emotional connection with them through your content.
4. Driving Sales Subconsciously
According to research, 95% of customer purchase decisions take place in the subconscious mind. Most of the time, these decisions get triggered by what people see and read. Thus, the best way to trigger them is by ensuring your marketing content and web design elements look great.
For instance, proper usage of elements like colors and imagery can help trigger emotions in your audience. Making good choices with such elements can help the subconscious minds of your audience make decisions that favor you. As a nonprofit, this can help you attract more donors and volunteers.
5. Improving SERP rankings
Good content alone cannot guarantee a nonprofit a good online presence. It will take both high-quality content and great web design to reach your nonprofit marketing goals. This is because search engines like Google no longer focus on content alone when ranking websites.
They also reward websites that have invested in great designs with high rankings. Great web design ensures top-notch user experiences, good content readability, and perfect website loading speeds. These are things that attract high search engine rankings, and that will boost your nonprofit marketing strategy.
6. Enhancing First Impressions
Impressions play a critical role in digital marketing for nonprofits. Every nonprofit owner should focus on creating a good first impression to their audiences. According to research, visuals on websites create more lasting impressions in audiences compared to written content.
As a nonprofit, you need to create more visuals for your website. For instance, you can have more graphs, images, charts, etc., than textual content on your website. As mentioned, this will boost your nonprofit marketing strategy as people can recall such content much easier than texts.
7. Triggering Customer Engagement
Nonprofits need to focus on triggering more engagements with their audiences. This includes attracting more likes and sharing among their audiences. One way to do this is by ensuring that their website’s designs look great. This includes infusing content that is easily shareable such as images and videos.
With interactive content, triggering engagement becomes an easy thing for a nonprofit. Besides, images and videos can get reused for almost every form of digital marketing for nonprofits. You can incorporate them in your web content and use them to promote your nonprofit’s cause on different social platforms.
8. Providing Customers with more Value
As a nonprofit, you need to always focus on providing your audience with great value. Most businesses use this secret to retain customers and boost brand loyalty. One way to provide more value to your audience is by making sure you have great web design elements on your website.
As already mentioned, most people find visual content easier to follow and retain. Creating more of it can therefore be a big boost for your brand. You can also consider adding tech solutions such as chatbots to your website to increase its value.
Combining such technology and other design elements like visuals is an excellent thing for nonprofits. It can help them provide positive experiences that will take their nonprofit marketing to the next level.
Those are some of the ways that great web design can boost your nonprofit’s content marketing strategy. If you run a nonprofit, you understand how important content is to marketing for nonprofits. It isn’t easy to reach the right audience, attract donors, volunteers and sponsors if your web design isn’t good.
Start by ensuring your web design efforts match your nonprofit marketing plan and content strategy. A disconnect between the two can affect how you relate with your customers. In the end, all the efforts you put into developing content and a website won’t bring the desired returns.