Link building is one of the most important aspects of SEO. If you want to rank your website higher in search engine results pages, you need to have links from high-quality websites pointing to your site. In this article, we will discuss all the basics of link building and provide some tips for beginners. We will also cover some advanced techniques that can help you improve your link profile and rank your website higher. So let’s get started!
About Link Building
A very appropriate question to ask if you are new to the field is: “What is link building?” Namely, link building is the process of acquiring links that come from other websites to your own. The more high-quality links you have pointing to your website, the higher the possibility that your site will rank in search engine results pages (SERPs).
Link building can be a complex and time-consuming process, but it is absolutely essential if you want to rank your website higher in SERPs. There are a number of different ways to build links, and we will cover some of the most popular methods below.
Create High-Quality Content
One of the simplest and most effective ways to build links is to create high-quality content that other websites will want to link to. This can be anything from a blog post or article to an infographic or video. If you create something that is genuinely useful and informative, other websites will want to share it with their readers. Also, a good trick to attract links is to make sure you know something about identifying a high quality backlink when you see one. Make sure to incorporate the link in an informative article. This means that it will be relevant and useful for a long time after you publish it. For example, an article on “How to Set Up a WordPress Blog” will be just as relevant in two years as it is today. But an article on “The Best WordPress Themes of 2020” will only be relevant for a few months. So try to create content that will remain useful for a long time.
Reach Out To Other Websites
Another great way to build links is to reach out to other websites in your niche and ask them to link to your content. This can be done by sending emails or using social media. If you have a large following on social media, you can use this to your advantage. You can also try guest posting on other websites in your niche. This is where you write an article for another website in exchange for a link back to your own site. Guest posting is a great way to get high-quality links because you are usually only able to guest post on websites that are relevant to your niche.
Use Link Baiting Techniques
Link baiting is a technique whereby you create content that is so good, that other websites will want to link to it. This can be done by writing controversial articles or creating infographics with shocking statistics. The key is to get people talking about your content and sharing it with their followers.
If you can pull off-link baiting successfully, you will see a huge increase in the number of links pointing to your website. However, it is important to note that this technique should be used sparingly. If you use link baiting too often, people will become immune to it, and it will lose its effectiveness.
Build Links With Other SEO Techniques
There are a number of other SEO techniques that can be used to build links. For example, you can use social media to promote your content and attract links. You can also try using forums and leaving comments on other websites. However, it is important to note that these techniques should be used sparingly. If you use them too often, they will lose their effectiveness.
Another popular method for building links is through guest blogging. This involves writing articles for other websites in your industry or niche. In exchange for your article, you will usually receive a link back to your website. Guest blogging is a great way to get high-quality links because you are only able to guest post on websites that are relevant to your niche.
Moreover, the content you create for guest blogging should be of the highest quality. This is because you want the website you are guest blogging for to get value from your article. In turn, they will be more likely to link to it and share it with their followers. Moreover, guest blogging also allows you to build relationships with other website owners and influencers in your industry.
Don’t Recycle Content
One of the worst things you can do when building links is to recycle content. This means taking an old article or blog post and republishing it on another website. Not only is this bad for SEO, but it will also damage your reputation. If you want to build high-quality links, you need to create original content that is of the highest quality.
One final method for building links that we will cover is through creating infographics. Infographics are visual representations of data or information. They are a great way to communicate complex ideas in a simple and easy-to-understand format. What makes infographics so effective is that they are highly shareable. When someone finds an infographic that they like, they will often share it with their followers on social media. This can lead to a viral effect and can result in a large number of links being built to your website.
Help A Reporter Out(HARO)
Another great way to build links is by using a service called Help a Reporter Out (HARO). This service connects journalists with sources who can provide them with information for their articles. For a fee, you can subscribe to their list of opportunities and receive daily emails with requests from reporters.
If you are an expert in your field, you can sign up for HARO and receive daily emails with requests from reporters. If you see a request that you can help with, you can send the reporter an email with your information. If they use your information in their article, they will usually include a link to your website.
Finally, you can also use directory submissions and social bookmarking sites to build links. Directory submission involves submitting your website to online directories. Social bookmarking sites are websites where users can save and share their favorite web pages.