Social media in the modern world relies mainly on the necessity of video and images as one of the best ways of communication, in particular for influencers and creators alike. The fact that most of the publications in recent social media history are related to video marks a tendency that will not only follow, but grow in the years to come, since the number of users on the most popular networks keeps growing.
In fact, the social media platforms that have the best “ratings,” or engagement, are those that prioritize video over other types of content. In this category, one can find the relatively young “Tik Tok”, and of course, Instagram, which thrives on video called “reels”, as well as “stories” that, in many cases, rely on video mostly to tell something.
In this world, video editing is not just related to movies or promotional videos; it now has a very relevant role in the lives of many influencers around the globe. Some of them take matters into their own hands, editing videos and creating impressive stories with VFX and other kinds of effects that really make them stand out from the rest of the creators.
The need for more capable editors
This new and quite impressive demand for video editors is also creating a sort of void in the work offer since most of the professionals in today’s world can’t keep up with some of the requirements these new customers have. In many cases, one of the main barriers to providing such work is the ability to add new effects, create the kind of transitions they might be asking about, or just create the video with the correct aspect ratio.
There’s also a similar demand in what´s left of TV and, of course, those “online studios” for YouTube or similar platforms, since most of them ask for a compact, quite specific kind of codification that will have an impact on the quality of the outgoing video. Sometimes editors rely a lot on the capabilities of the software they are working on, but unless it’s a “pro” version of say, Adobe Premiere, there’s a great chance that it might not be able to solve that kind of problem that easily.
In this context, the need for experienced and more capable editors rises as one of the main problems the industry of video editing is facing at the moment. And as demand grows bolder, this problem is only going to get worse since those completing their courses are very likely to be “drafted” almost immediately for new projects, particularly at this time when this impressive “hunger” for a “right now” solution is on the rise.
The importance of Adobe Premiere Pro
Nowadays, this software is one of the key elements in professional video editing, especially taking into consideration that the need for better effects and additions to videos keeps growing, to the point that there’s almost no video created by influencers that doesn’t have some kind of edition to it. Sometimes it´s just some small changes, but in other cases it is a full mask that switches the appearance of the person’s skin.
Other than social media related work, this tool is one of the most (if not the most) powerful in the market for creating professional videos, movies, and adding effects or music to an existing video. That’s why masterclasses are such an important way for many editors to get vital knowledge to create new and exciting videos that act as a sort of portfolio for future interviews and to show potential clients what one can do.
Also, this knowledge is always up-to-date, which means that even if the program changes some aspects of its functionality, knowing its core is fundamental to getting updated even more easily. This is why it’s fundamental to take a masterclass to learn some of these points, since some experts say they are key to having a better understanding of the software and what it can really do:
- After Effects: unquestionably one of the most powerful tools in Adobe´s arsenal. With its help, an editor can turn around a video to make something completely different, from exciting and impressive framing changes, to transitions, and even adding cool explosions to thunder, and a lot of other mind-blowing additions that can truly create a new video out of existing clips.
- Optimizing your workflow in Premiere: as explained before, influencers, but most of those in need of editing jobs, will surely keep their foot on the gas pedal in terms of asking to reduce time. Having great templates for Adobe Premiere is a great way to optimize your work, greatly reducing the time you need to setup the exact requirements of the user, especially when most users of social media have different preferences in terms of codecs to use, framerate, and dimensions of the video.
- Ideal target audience: Knowing who will be the recipient of the video one creates is as important as knowing how to use Premiere. For example, if the resulting video is filled with impressive effects and the target audience is elderly people, there’s a great chance that they’ll become overwhelmed by its impact. But on the other hand, if the video is directed at young people, cool effects and transitions will be welcomed.