Technology

Growing Your Social Media Presence: Tips & Tricks to Get More Followers

Social media isn’t just a good place to have fun and communicate with friends, it’s also a good place to make money. More and more people are realizing this and are trying to become influencers. An influencer is a person with a substantial social media presence, who uses their presence to make money, mainly through sponsorships and partnerships with large businesses.

If you are interested in becoming an influencer, then the first step is building a presence and getting more followers. This post will tell you how you can achieve that.

Buying Followers

On Instagram, it’s possible to buy followers for your page. Instagram is one of the world’s leading social media platforms and is by far the best platform to use if you want to become an influencer. It can be confusing to find where to buy Instagram followers, but buying them is usually a pretty straightforward process in and of itself. When you buy followers, you are able to artificially boost your page’s numbers, which will give you more authority and make you look more established, which can in turn convince others to follow you.

Page Collaboration

A good way of getting more followers on your social media page is to collaborate with other influencers, ideally with larger audiences than your own. When you collaborate with other influencers, you are able to draw followers away from their pages and onto your own. You do need to be aware that if you are collaborating with other influencers, there is a chance that your followers could similarly migrate over to their page if their content interests them. The reason that you should collaborate with influencers who have more followers than you are so that you can take more of their followers than they can yours.

Using Hashtags

Hashtags are an extremely effective way of reaching out to your page’s target audience. The difficulty with hashtags is that they change on a regular basis. In order to stay ahead of trends in your niche, you should follow the latest hashtags, as well as other competing influencers who are in your niche. You can monitor the hashtags that they are using, and then use them yourself. Make sure that you don’t use hashtags that are personalized to their page. Using their personalized hashtags will make you look bad.

Location Settings

Location settings can be another effective way of finding people for your page. If there are certain locations (like New York City) that people in your niche might follow or monitor, then you can set your photo’s location tags to these locations. When you post a picture with a location tagged in it, it will appear in the feed of people following that location tag. You can also create your own locations on Instagram, which gives you the opportunity to create personalized locations that people can follow so that they can view your content.

Consistent Content

If you want to become an influencer on social media, then you need to make sure that you create consistent content. One of the worst things that you can do for your page is to be inconsistent. Unfortunately, consistency isn’t as important to a lot of influencers as it should be. If you are not consistent with your content and brand, then followers won’t know what to do with you. Consistent posts (as in once or twice a day) are very important, so your audience can get into a routine with you. If you don’t deliver content according to your routine, then they may unfollow you.

Live Streams

Live streams are a good way of engaging your audience. Unfortunately, a lot of people don’t use them. Instagram in particular is a great platform to hold live streams on because Instagram gives you the ability to communicate with your audience through chat. You can also share a live stream with people in your audience if they request to join you. When you are going live, make sure that you think through what you are going to say, so that you don’t bore your audience. A lot of influencers go live without any preparation and consequently lose followers.

Building Relationships

You will need to build relationships with your audience on an individual basis if you want to succeed. While not all of your followers will reach out to you and speak to you one-on-one, some will. The people that do reach out to you should be treated in the same way that you would a friend. If you are not polite to them or don’t respond to them, then they could unfollow you. If you have a very large audience (i.e., in the hundreds of thousands or even millions) then your audience may forgive you for not responding. If you have a smaller audience, however, then they most certainly won’t.

Following Trends

Trends are the best way to ensure that you stay relevant. Social media trends are constantly changing. Thankfully, due to the algorithm of most social media platforms, it’s possible to see what the latest trends are by viewing the search function’s discover page. You can see what other influencers are doing, what kind of content they are creating, and what’s hot right now with the platform’s users. Make sure to follow, stay ahead of, and get involved in trends. If you are a very creative person, then you could even try to create your own.

Social Media Management

Finally, once your page’s following is large enough, and you are making enough money from social media, then you need to hire a social media management service. A social media management company is a company that will schedule posts for you and handles all of the complex administrative tasks involved in influencing. A social media management company will take a small cut of your profits but will make your life a lot easier. Some will even advise you on trends and help you to create content that’s more engaging.

Social media is fun. In addition to being fun, it can also be lucrative. If you want to enjoy while simultaneously making money, then this post’s advice is worth considering. The hardest part about becoming an influencer is building an audience, which is why you need to put a lot of effort into building yours.