How To Create Ads Using Adobe Indesign

Many people, particularly those in the creative industry, would tell you that Adobe products offer first-rate visual design applications, including photo-editing features.

On another note, several learning sites have also released an InDesign course to the public as this app has the flexibility to accommodate your needs in developing brochures, flyers, and even ads.

At this point, we’d be happy to guide you through the steps in creating your first project with InDesign, just in case you’d like to give it a shot.

Step 1: Set a banner prototype

For the sake of this article, let’s assume that you’ll be working on creating Facebook ads. As a result, setting up your banner prototype is essential.

To begin, you must create a new, blank document by first launching your InDesign app. Once it is loaded, a “Start Screen” option should be displayed on your screen, which will give you the “Create New” option in the dialog box.

You could also do a shortcut of “Control + N” on your Windows or by pressing the “Command + N” on your macOS.

After that, you should decide whether this ad would be printed or just presented on the web that’ll identify the project’s parameters, such as its units or color mode.

A word of advice: deactivate the “Facing Pages” feature. This is because this option turns your document to behave like a book, and given that it’s not your goal, it’ll be best to turn it off to avoid issues.

Generally speaking, if your ads would be printed, we suggest adding a bleed area, giving you a larger area to work on around the page.

Unless you’d like to deal with difficulties in printing the edge of your page, designing your print with this could save you a ton of leg work.

Step 2: Include the graphics.

Product and service advertisements are most effective when the graphics stand out while remaining relevant to and clear about the message. The right image can grab the viewer’s attention and boost the chances of them purchasing the product.

This way, you have an idea of how critical graphics can be for your ads to be effective. Since it supports the maximum level of file types, color, resolution, multipage INDD and PDF files, the “Place” command is the most popular way to incorporate graphics into InDesign.

If those attributes aren’t crucial to your work, you can use the copy and paste trick in importing the graphics to the document. However, pasting an image into InDesign corrupts the original graphic file’s link, so you can’t see it in the Link panel. Plus, it’ll be impossible to retract the graphic’s original form.

The graphic’s type determines the options you have during the process. In fact, these options should appear when you choose the “Show Import Options” on your “Place” dialog box.

If this isn’t selected, InDesign uses the default or previous settings to place the appropriate image. Meanwhile, you can see the names of the graphics you’ve inserted within the Links panel.

Step 3: Attract attention through words

According to Facebook, the best-performing ads feature photos with little to no text. They used to have a “20 percent rule,” which specified that your image had to have less than 20% text to run an image-based ad on Facebook.

It even developed a text overlay tool to assist advertisers in determining if their images had too many words.

The 20% rule is no longer in effect, and the Facebook overlay feature is no longer available. However, it’s still a good idea to stick to the 20% guideline and limit text to a minimum in image-based ads.

With your InDesign tool, click on the “Text” feature from the toolbox before dragging your document window to include the text frame within the document. Of course, you can also click an existing text frame and edit it with your preferred text.

Select “Type” then “Fill With Placeholder Text.” With the text cursor, type in the text you need. You’ll notice the text wrapping once it reaches the text frame’s right edge.

By also dragging a text frame corner, the text object wraps the text inside it. If it’s too tiny, a red “+” should appear in the text frame’s lower-right corner.

This means that it’s an overset text (the text which doesn’t fit). With your “Selection” tool, reposition the text object according to your wants. Afterward, check the “Properties” panel and choose among its options in formatting your text.

Depending on your preferences, you could also choose to explore using multiple text columns. Once you’ve ensured the quality of your work, you can save the finished project by clicking “File,” followed by the “Export” to keep it in PDF, PNG, or JPG format.


Adobe InDesign’s workflows and features are a great starting point for developing ads that pique people’s interests.

Thanks to this, even if you’re a new business, incorporating these projects with your digital marketing strategy could guarantee that you’ll receive exposure.

What’s more, is that you could also boost your company’s reputation while increasing your sales, so there’s really no harm in trying your hands with this incredible application.