Planning an event, arranging the vendors, creating press releases, and scheduling the promotions all require a lot of effort and labor. Proper planning and resource allocation is the key to making any event successful. The goal of an organization is to maximize the results of these event planning efforts. Using your video content strategically is a great way to boost the reach of your event and encourage tons of people to participate. A single video can be turned into multiple highlight videos and can be used in numerous ways to attract more participants.
Let us try to understand how to make a highlight video and how you can use it to create buzz around your event.
What is a highlight video?
Just like movie teasers, highlight videos are short video clips that display the important features of the event in a concise and crisp manner. The event need not be limited to just corporate events. It can range from trade shows, charity events, to town hall meetings.
Types of Highlight Videos
There are primarily two types of highlight videos.
1. Recap videos
These videos are created post-event and are meant for sharing an inside look into the event. They highlight the important moment that happened during the event.
2. Highlight teaser
Teaser videos are made for enticing potential attendees to attend the event. With so many events taking place onsite, online or hybrid, convincing people to attend has become even more challenging than before. This is where a highlight teaser video can help.
A Guide to Make a Highlight Video
The better highlight video you create for your event, the more attention it is likely to receive. Here are some useful tips on how to make a high video effective.
1. Use high quality footage
Highlight videos usually last just a couple minutes. Therefore, it is important to choose high quality footage to create it. Shots with improper lighting, shaky footage or bag audio can destroy the highlight video completely. Make sure to capture tons of B-roll footage to ensure that you have enough high quality footage for the video. Time-lapse footage is a great way to highlight the scale of the attendees in the event.
2. Add testimonials from actual people
Adding testimonials from actual attendees provides credibility to the video. Most people trust real reviews and testimonials. Research shows that 90 percent of the people who read positive reviews claimed that it influences their purchase decision immensely. You can attract attendees by displaying genuine reviews from previous attendees – highlighting their positive experience. Add short snippets, or simply show close ups of happy faces enjoying themselves at your events.
3. Highlight key information
Make sure to provide all the important information that the attendees might need to attract them. Questions such as length of the event, number of people attending, important speakers, sponsors and other important details must be answered in the video. This can be done by adding text on the video and for this reason, you may also use US Essay Writers as well.
4. Use attractive graphics and visuals
The first 3 seconds are vital for capturing the viewer’s attention. So it is important to ensure you make the most of it. Eye catching visuals, impressive animation, motion graphics and text is the best way to achieve this goal. Since highlight reels are short, animation helps to bring important elements into notice.
5. Highlight the names of big name presenters and speakers
If your event features big names, the highlight video is a great place to drop these names. This provides a great opportunity to attract more attendees and show them what a big hit your previous events were. People love big names and are likely to attend events where they can share space with them. Many people may even attend the event just to see those big names.
6. Add good music
Ever seen an event video without any background music? I’m sure you haven’t. While creating highlights videos, adding appropriate music is a must. Choose the music depending on the kind of event you are hosting. Also, your target audience will affect your music choice. If you are targeting millennial attendees, you can go for an upbeat fast track. On the other hand, for an older audience, you might want to go for a softer melody with no profanities.
7. Create impactful copy
Irrespective of whether you are promoting the event or displaying its success, make sure the script is simple. Keep the text extremely concise while still arousing curiosity for the audience. Some useful practices for writing a good video script are:
Focus on the benefits and not the features of the event
Add quotes by leaders who were present
Ask leading questions such as ‘Why should you attend?’ and then answer them in the video.
8. Include CTA
Once your video is almost ready, make sure to include a persuasive CTA with it as well. Once people are convinced about attending the event, they will want to know what they need to do next. Presenting the audience with a plan of action is a must. Research suggests that over 30% of people expect a video to be followed by a link where they can directly purchase the product. So make sure to add a CTA at the end of the video along with a caption and link to the event landing page.
9. Adjust the speed of your footage
Editing the video is just as, if not more, important as shooting the video. A number of tricks can be used to amp up the video during editing. You can play around with the video’s speed to add visual interest as well as to highlight important parts of the event. For instance, by showing the keynote speech in slow speed, you can ensure that the audience focuses on it. The parts you need to highlight can go in slow motion. The other stuff can go at 2x speed as well.
If you are still pondering whether you should make an event highlight video, keep in mind that videos are the future. We already live in a video-first world and brands who fail to catch the bandwagon will miss out on tons of opportunities.
So to make sure you don’t miss out, start creating a highlight video for your event today.