Social media logos: what’s the secret to success?

One of the essential attributes of any social network is a memorable logo. A lot of incomprehensible details, a complex concept, an unreadable font – all this is no longer in vogue. Now developers choose minimalism, simplicity and creativity. The 5 most popular logos are in this article.


Facebook is considered one of the most popular social networks in the world. It was founded in 2004 by Mark Zuckerberg. If in 2014 the audience was about 900 million users per month, now this figure reaches more than 2.7 billion people.

The logo is in blue and purple hues, and the capital letter is highlighted in contrasting white. Smooth lines and rounded corners add softness to the image.


Arguably the best social network for photography and creative content. Now everyone has an application: from ordinary users to presidents and celebrities. Instagram was founded in 2010 by Kevin Systrom and Mike Krieger.

The logo has changed several times during this time: from a brown camera icon with a rainbow splash to a simple shape with a trendy gradient fill. One glance at the Instagram logo is enough to make sure that the developers have chosen the perfect colors: red, orange and purple.


The number of social network users has reached over 1 billion per month. This platform allows everyone to create content and promote their product. Since 2005, the brand’s logo has not radically changed. The combination of the red Start button and black text is still there.

True, over the years, the creators managed to change the shape several times: the button was voluminous and flat, rectangular and square, bright red and muted. All you need to do is look at the YouTube logo to realize that it is familiar to everyone. Now it is a minimalistic and stylish element that reflects the concept of a social network.


This social network appeared back in 2006, and now the number of active users reaches 350 million per month. The blue bird badge is popular all over the world. It was only in 2006 that it was a completely different image. The logo got its familiar look in 2012, when the bird became a little darker and lost detail.


In 2005, Steve Huffman, Alexis Ohanian, and Aaron Schwartz came up with the Reddit website. Its peculiarity is that it is not just a social network, but also a forum. Each user can leave links, share news and participate in the discussion.

The idea of ​​the logo fully reflects the intention of the creators: this is a character with an antenna. During the existence of the site, it changed its color several times: it was orange, white and black. It is now a white alien enclosed in an orange circle, which perfectly matches the soft print and dark portal design.

Successful logo rules

All of these logos are familiar to almost every user. But what helped make them so popular?

1. Color. For example, Facebook, Twitter, Tumbler, Skype, LinkedIn, LiveJournal, Viber, etc. immediately come to mind from the blue shade samples. They broadcast reliability, stability, trust and calmness. Among the red logos are YouTube, Pinterest, Opera, SoundCloud. They reflect creativity, creativity, activity.

2. Form. Memorable curves, original lines and simple geometry – this is what is interesting to modern users.

3. Concept. The logo should express the idea of ​​a social network. For example, everything related to communication can be depicted with a dialogue icon, but portals with a video or photo camera.

If you look at the symbols of YouTube, Instagram, Facebook, and others, you can see how developers’ ideas about the ideal logo have changed. The creators are not afraid to experiment and follow trends while maintaining originality and uniqueness.