Even the most innovative product without the support of a professional team that constantly updates it, is engaged in its development and advertising, can fail. People make a business successful, so any startup company must have a clear organizational structure. Each specialist must have his own tasks and responsibilities, and all specialists must join forces to achieve common success. Below, the main roles and responsibilities in a tech startup company are considered.
Tech Company Organizational Structure
In most cases, the structure of a startup team is as follows: the Chief Executive Officer (CEO), who deals with legal issues, marketing issues, sales, and oversees the work of the team, as well as the Chief Technology Officer (CTO), who manages the UX team, the Backend team, the DevOps team, and the QA team. We’ll take a closer look at these roles below.
The level of user experience determines the success of the product, so the product must offer great usability, design, and functionality. The UX team includes a leader, UX designer, UX researcher, and Frontend developers. The leader organizes and coordinates the work of the team, the UX researcher analyzes user behavior and draws up the necessary reports, the UX designer creates a design that meets all users’ needs. The developers create the necessary interface in collaboration with the designers.
These specialists create efficient code, structure data, and are responsible for the application logic. The team includes a team leader, backend engineers, and middle-stack developers. Engineers are involved in coding, improving application logic and required algorithms. Middle-stack developers are engaged in cleaning user input, and they deal with API endpoints, etc. The leader assigns tasks, monitors the process of completing tasks, and helps in solving necessary issues.
These specialists are involved in creating the user interface, bringing the product to market, managing the cloud infrastructure, and testing new versions of the software product. Oftentimes, a team consists of a system administrator, a site reliability engineer, a cloud architect, and a team leader. The sysadmin maintains the cloud, the engineer ensures that the software runs reliably, the cloud architect builds and manages the cloud infrastructure, and the leader oversees their work.
Experts test the application, find bugs and inconsistencies, create reports, and send them to developers who fix these errors. A QA leader sets the quality standards and enforces them. A QA analyst (a manual or an automation QA specialist) creates test plans and executes them. Testers execute test scripts developed by analysts and report test results to the analyst and the QA leader.
Marketing experts promote your business, thereby increasing product popularity and your profit. Marketing professionals have the following responsibilities:
- Launch a marketing initiative campaign.
- Create content that promotes a specific service or product.
- Optimize the company’s website, create and update its content.
- Engaged in social media management.
- Collaborate with the media.
- Organize and manage internal communication.
This team is extremely important for any startup because it builds your dream team. Thus, HR managers hire new employees, train and develop them, and then work on their retention by creating a strong workplace culture.
Legal experts solve various business issues: intellectual property issues, tax planning, employment contracts, and litigation.
Sales managers handle the lead generation, close deals, manage customer relationships, and do conceptual sales.
Thus, clearly defined team roles contribute to less costly and more efficient work, which is very important for startups that often have a limited budget in terms of financial and human resources.