Websites that break the guidelines of search engines can get identified by the use of special algorithms known often as filters. This can cause the positions of pages or even the entire site to be removed from the index. We’ll tell you how to determine if your website is under the sanctions of search engines.
Google filters can be enforced for many reasons:
- the use of affiliates;
- offensive advertising and pop-up ads;
- methods to create spammy links
- non-unique content;
- text over-optimization with keywords;
- selling links;
- behavioral factors drive up;
- virus infection of the website;
- other questionable techniques: clickjacking, cloaking, cryptojacking, fishing, etc.
- hidden text;
These are only a handful of the possible violations that could be committed. Each search engine has its own set of specifications, which are regularly upgraded and enriched. It is possible to find Google violations by following this link. The filtering is designed to make the search more qualitative.
If you notice that the ranking of the website has dropped drastically, or pages have dropped out of the indexes of one search engine and traffic has dropped in the process, there is a valid reason to check the website for falling under the filters. There are many ways to do this.
Traffic analysis and filter checks
You may have noticed that traffic decreases in one search engine but remain stable in another. This is a sign of filtering.
You can analyze traffic through the linked analytics system: Google Analytics. If the graph of traffic has a sudden decrease that is not temporary – Congratulations, your site is being filtered.
It is an excellent idea to check the date of the traffic decrease to the date of the next change to the algorithm used by search engines. All Google algorithm changes are stored on moz.com service. It will be simpler to determine which filter caused the website’s performance when these dates coincide.
Positions checked by top queries
Find the queries that are most important to you. They may have lost their positions in Bing and Google at times. An automatic sanction can cause a drop in the exact search engines.
It’s a good idea to review your positions regularly and many software tools allow you to do it at least every week.
Webmaster panels contain warnings about sanctioning.
This is the best method to go. Search engines alert users of sanctioned webmaster panels. Search Console for Google.
Google Search Console
Google does not notify users about automatic filters that are applied due to changes to the algorithm’s base algorithm. However, manual actions are recorded in Search Console. Look up the manual actions section.
If there aren’t any sanctions, you will see this message:
If there are sanctions then the reasons and the subsequent actions will be explained.
When you have identified a problem, start fixing the issue. Next, click on the Request verification button located at the end of the message. After confirming that you’ve completed everything as you should, Google will delete the filter.
Online filtering services to analyze filters
Many services check whether search engines have put sanctions on them.
Website Penalty Index. It only works for Google and shows the changes in traffic to websites using an update to the algorithm.
Google Penalty Checker is another service. It shows the effect of Google algorithm changes on web traffic (blue = positive impact, orange + negative or neutral impacts).
We recommend regularly monitoring backlinks in Google Search Console using the Linkbox backlinks software to prevent the Google Penguin filter.
Quickly check the location using a brand query
This is helpful for domain purchases and checking whether the purchase has been accepted. Search on an online search engine and type in a branded query like domain (i.e. the website address without the dot and the space). It is likely that the domain you’re checking isn’t at the top of the list.
Filter check through examination of the number of pages in the index
Websites that violate the rules are penalized differently by search engines. They may lower the ranking of sites in search results and eliminate pages from their index. The filters could be responsible for a substantial drop in the index on one search engine.
It’s crucial to make the diagnosis right. There could be other reasons to remove pages from the index aside from filtering.
- blocking bot access to the website by the hosting company;
- allowing indexing of specific pages or websites within robots.txt or .htaccess or other CMS settings
- the site has been unaccessible to crawl by robots for some time (for example, if the hosting was not paid for on time) and then it is removed from search results.
- infection with viruses or hacking the website
You can quickly review the index pages simply by visiting the search engine that you are interested in. Enter the search term site:yourdomain.com without spaces.
A sudden drop in the number of pages can be an indication of filtering.
You can make use of Google Search Console to check the indexing of pages and determine which pages have fallen out of the index.
There are a variety of ways to determine whether your site is subject to filtering. If you’re using at least one of them, you’ll know what’s wrong with your site. Optimize your website, get safe external links, and you’ll never be having issues with search engines.