Each of us has heard about Magento at least once in our lives. This is a quality CMS platform that many people use for their e-commerce. Even brands like Nike, Ford, Olympus, and FoxConnect use Magento. Therefore, in this article, we will learn more about this platform.
Let’s start with some data about Magento. Magento has been experiencing lightning-fast growth since 2011. It has currently contributed to the development of 234,000 existing websites, although other sources report that the technology is present on more than half a million websites.
Magento is an open-source e-commerce platform known for its many customization options. Since its inception in 2008, it has become one of the best options for launching an online store quickly, affordably, and efficiently. If you also want to launch your e-commerce web resource, then the best idea would be to hire a dedicated magento developer.
Why Do Many Choose This Designer?
Magento continues to be popular because of its many benefits, which we’ll talk about in a moment.
In Magento, you can start with a simple and functional store, and then add new features to it. Therefore, the high scalability of this platform is one of the key advantages. Its web architecture depends on PHP codes, so it’s very easy to add new features as per e-commerce needs.
Magento has different versions besides a special solution for online stores: Magento Commerce. This product has the most requested features and benefits in e-commerce.
SEO FRIENDLY DESIGN
This is another one of the most interesting benefits of Magento given the growing importance of organic traffic from search engines such as Google, Bing, or Yahoo. Magento’s web architecture stands out for being SEO friendly. It also integrates various features and tools to improve this section in categories, landing pages, and product descriptions. For example, it allows you to edit the URL structure or meta descriptions of images.
MULTIPLE STORE MANAGEMENT IS POSSIBLE
If managing a store is a complex task, managing two or three stores at the same time may not be possible. But not for Magento clients!
Therefore, another advantage is that on this platform, you can easily manage multiple stores with the same CMS with an intuitive interface.
While most startups don’t need this feature, it can come in handy in the long run. For example, an online store can acquire a competitor and, instead of absorbing it, retain its structure and autonomy, but operate both stores from the same CMS. This is especially useful when storage and delivery providers are shared.
Managing multiple stores from a single platform saves time, money, and hassle, right? In this sense, Magento has an interesting competitive advantage over many commercial competitors.
VARIOUS MARKETING TOOLS
Among the advantages of Magento, its marketing and promotion tools are pleasantly surprising. This open-source platform brings together several very interesting features: an email marketing tool, the ability to manage mailing lists, flexible coupons, creating landing pages for SEM campaigns, etc.
Why Hire a Magento Developer?
Magento is a complex tool that requires certain knowledge and skills. Therefore, it is quite difficult for a non-professional to create a good e-commerce site that will bring good conversions. It is for this reason that it is best to contact specialists such as ecommerce development agency Dinarys.